Consumer Insights & Growth Consulting

The best opportunities aren't always obvious.

We help uncover them and turn them into strategies that generate growth and value for the business.

About us
15+
200+
15+
Years resolving strategic decisions
Projects delivered
Industries advised

From banking, insurance, and family offices to luxury, consumer goods, retail, real estate, commodities, automotive, hospitality, food, aviation, and more. Our experience spans some of the most complex and competitive sectors in the region.

Our philosophy

We turn knowledge into decisions that drive growth.

We believe the best decisions are never made on intuition. They are built on a deep understanding of the market, a clear strategy, and the ability to structure complex ideas into concrete action. That conviction guides every research project, every strategy, and every engagement we take on.

Alejandro Fernández
Director
Paola García
CEO
Jose Ramón Salgado
Creative Director
Stella Lauri
Consumer Insights
Kay Bryan
Brand Consultant
Flavio Lambruschini
Creative
Zivan Mišlov
Web Development
01 Services

Our solutions

We help business leaders answer the questions that define the future of their organizations.

What do our consumers and customers really need?

Consumer & Market Research

We answer critical business questions through qualitative and quantitative research designed to measure.
What's holding back our business growth?

Business Assessment

We diagnose the business to identify the gaps, risks, and opportunities that need priority attention.
Which growth opportunities best fit the business?

Growth Strategy

We identify the opportunities with the greatest revenue potential and design the strategy to capture them.
How do we build an identity ready to compete and grow?

Brand Strategy & Identity

We build strong brands, from strategy through visual and verbal expression.
How do we measure how well our strategy is working?

Customer Experience & Performance

We measure brand health, customer experience, and the impact of decisions to drive continuous improvement.
How do we make better decisions as the business evolves?

Strategic Advisory

We support leaders and boards on strategic decisions around growth, transformation, and corporate governance.
Knowledge Center

Knowledge Center

Proprietary knowledge developed by Phocus to help companies anticipate trends and make better decisions.

ZAPIENZ — Generation Z study
Study

ZAPIENZ

Gen Z from z to z

A meta-study to deeply understand Generation Z in Panama.

It combines a robust quantitative analysis of 400 surveys with 12 qualitative focus groups to understand the tastes, interests, and behaviors of 13–28 year-olds.

28%
of Panama's population belongs to Generation Z (1,138,931 people, 2023 census).

We help leaders make decisions that drive their organizations' growth. Let's talk.